Supporting Creative Events for New Audiences
The REACH fund provides funding of up to £500 to support marketing or artists costs for confirmed events taking place in Barking and Dagenham. The aims are to:
- Enable promoters of arts events to more effectively market their events to new audiences in the borough
- Support community events organisers to strengthen the artistic content of events through help with commissioning artists
In both cases, in addition to the financial support of up to £500 from the REACH fund, the CBD team will provide advice and support with marketing for new audiences and commissioning artists.
We want to support:
A) Marketing costs for arts events which
- Are likely to be of interest to local audiences
- Are ambitious and have the potential to give people a high quality arts experience
- Need support with finding the best ways of marketing the event to new audiences
B) Artists costs for events which
- Are likely to attract large numbers of local audiences (minimum 100+)
- Need support with presenting a quality arts experience at the events
HOW TO APPLY
You can download the REACH application form here.
We encourage you to book an advice surgery before you submit an application. To book please contact Sophie.
The decision-making panel meets on a regular basis to consider REACH applications. Panel members are Cultural Connectors – local residents who make decisions about how the Creative Barking and Dagenham funding is spent and what takes place during the programme.
Please note that you can apply to the REACH fund once per calendar year.
Applications must be submitted at least 6 weeks before your event date.
PREVIOUSLY FUNDED PROJECTS
Eastbury Manor House – “Let’s Do the Time Warp”
Eastbury Manor House put together an exhbition of artwork created by local schools and groups, with the help of local arts facilitators, on the theme of the 1960’s, to celebrate Barking and Dagenham’s 50th anniversary. They applied for Reach funds to support them in their launch event, which also had a 1960’s theme, with a 60’s cover band. Reach also enabled Eastbury Manor House to get a graphic designer to create a poster and a postcard to advertise the event.
Mums Can Dance Too – “50 Years”
MCDT organised a show of dance and performing arts in conjunction with BDYD, a youth dance organisation from which MCDT evolved. The event showcased street dance from older female participants from all walks of life, with choreography taught by professional dancers. MCDT applied to Reach to enable them to create high quality marketing material to promote the event.
Progress Project – International Day of Disabled People
The IDDP is a community event that celebrates the achievements of people with disabilities. The event featured a performance from SweetChix (supported by the Reach fund) at a disco for young people and families, to provide them with an experience they might not have access to normally. Reach also supported the Progress Project with their advertising costs, as well as making their documents for the day accessible to all.
Create London – The opening of The Idol at the Abbey Leisure Centre
The Idol is a permanent sculpture and soft play centre designed by Turner Prize-nominated artist Marvin Gaye Chetwynd. The opening event featured activities for local families, speeches, and a performance by Marvin Gaye Chetwynd (supported by the Reach fund) to mark the occasion.
UKON Careers - Carnival Fun Day
The Carnival Fun Day was an introduction to all aspects of the carnival world for children and families. This included workshops on music, costume making, the background of carnival, and also featured performances for audiences to enjoy. UKON asked for support from the Reach fund to help with the costs of facilitators and materials for these workshops.
Farida Mohamed – Fashion Fun Day
The Fashion Fun Day at the Barking Learning Centre was an event created in partnership with fashion organisation Maidie Create. The event featured a fashion through the ages runway show, interactive workshops, live music and performances, as well as the opportunity for attendees to try on historical clothing. The Reach funds were used to hire a photographer to take pictures of people on the day, both of the event, and of the fashion show.
Sharlene Carter – I am B.A.D. Part Two
I am B.A.D. Part Two was a dance showcase which took place at the Broadway Theatre. Sharlene decided to put the event together with a group of colleagues in response to the lack of dance showcasing opportunities in the borough. The showcase featured several dance groups. Reach supported this event by providing funds for a graphic designer to produce a programme and eflyer, paper flyers, posters, and t-shirts for the street team promoting the event.
Bath House Barking – The Library Sauna Official Opening
The Bath House, based in the Barking Learning Centre, is a creative hub for health and healing to take place through complimentary therapies. The introduction of the sauna was a cause for celebration, and the event also showcased the work of local mandala artist Uroosa Rasheed, whose work features prominently in the Bath House. The Reach fund supported the Bath House in paying for artist materials for Uroosa, and marketing the event.
Step Up Aid – Kaziukas Fair 2015
The Kaziukas Fair is a large annual Polish and Lithuanian folk arts and crafts fair dating back to the beginning of the 17th century. This event was the first of its kind in the UK. The Reach fund provided support towards costs for performances from professional dancers and singers.